5 Reasons You Should Outsource Writing Services Online


With websites numbering in the millions – indeed billions – writers will never run out of work. Content for these websites will be needed, and the rate at which writing and translating jobs on outsourcing sites like Guru and Upwork, there is “loud” evidence that writers will be in demand indefinitely. What is even more apparent is that people are increasingly hiring writers.

Website owners are not the only ones who need content. Students, administrators, business owners, government workers, software developers, manual developers, and manufacturers – all of them need writing help.

While everyone can be a website owner, not everyone can be a writer. Even if they can write, not everyone has the time or the inclination to do so. It is not exactly the favorite activity of many. I once talked to a young graduate who had just finished his MBA, and he said he agonized over a memo that his boss asked him to write. It took him two days to draft a one-page memo and to him, it was the most harrowing experience. He was almost tempted to ask a secretary to write it for him, but it was a confidential memo that only management was privy to. “Ask me anything about business theory, but don’t ask me to write,” he groaned.

Anyone can be a website owner but not everyone is a great writer. Outsourcing your content makes sense!

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If you do not like to write, outsource all or part of your writing projects. There is an advantage: once you pay the ghostwriter his fee, he assigns all copyright to you. The piece is yours, so you can put your byline in the article. The same applies to press releases, sales letters, and ebooks! The provider writes it, gets his fee, and you claim authorship. Ghostwriters write many company slide presentations, as well as government requests for proposals (RFP). If you are applying for a huge grant, a ghostwriter can write that grant application for you!

Let’s look at the benefits of outsourcing your writing jobs. If words are not your forte, a good ghostwriter will read your mind and transform your thoughts into the written word.

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1. Benefits of Outsourcing your writing projects

Benefit # 1: Time and cost savings

Website owners will, over time, need a variety of content. For ecommerce websites, the requirements range from:

  • 1. Press Releases (to announce a new product launch)
  • 2. Product Reviews (to explain to consumers what the product is, its benefits, etc.)
  • 3. Frequently Asked Questions (FAQ's)
  • 4. Blog and other web pages

You may be good at writing a product review, but you could be fumbling over a press release or a FAQ, hence wasting time. Therefore, the best argument for outsourcing writing services is to save on time and costs.

Good writers will accept reasonable fees. If you look at outsourcing sites, you will be surprised how many of them, even university graduates, will write a 1,000 word piece for $10.00-$20.00.

Benefit # 2: Talent and expertise

Experienced writers need only a few guidelines from you, and they can churn out an article, report, or ebook that meets your specs to a tee. Because of their experience, dealing with a large number of clients with varying needs ranks writers high on the knowledge scale. For example, when you say, I need an article with good SEO, a seasoned writer would say, "no problem, just tell me what keywords I should use and the keyword density you want".

Benefit # 3: Overflow

You may have in-house writers, but there are periods in the year when you are crunched for time. Freelance ghostwriters can readily absorb the overflow of writing work. In fact, the beauty of having your own writers and working with outside writers is that you meet deadline dates and get the chance to see which types of content can be outsourced and which can be written in-house. You also obtain different perspectives and approaches to a subject, giving you the perfect opportunity to accept writing that excites you and filter those that are just mediocre.

Experienced writers need only a few guidelines, and they can churn out an article, report, or ebook, just like that!

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Benefit # 4: Flexibility

Many writers who work freelance have many talents while others focus on one niche. Those who like to “spread their wings” also have the capability to offer other writing-related services like editing and proofreading, submitting to article directories, posting comments on forums and blogs, and spinning articles.

I have seen many demands for spinning articles lately, and I have seen an equal number of writers bid for these jobs. If you get lucky and meet an all-around writer who can do tasks other than writing and who is also flexible, you get that added outsourcing bonus.

Benefit # 5: Control

Outsourcing your writing tasks when you have a project management plan in place gives you absolute control over your providers. You get to define the type of writing style you want, your submission dates, the number of revisions you want, and payment schedules.

Yes, outsourcing to virtual strangers has its risks, but the advantages outweigh the disadvantages. Because writers make a living from words, it goes without saying that clear and concise communications are essential. The first consideration is how to word your job description. This needs to be the catch-all and defining moment of your outsourcing. You can read more about this step in Need Writing Services? Outsource That.

2. Writing tasks that can be outsourced

There are many writing tasks that businesses and organizations need at some point or another. They may include product descriptions, blog posts, press releases, eBooks, copywriting, and technical writing. These can all easily be outsourced to professionals online. In fact, writing is one of the easiest jobs to outsource online because it doesn’t require meeting in person or an exchange of tools or physical commodities.

Here is a brief overview of four of the most popular writing jobs that can be outsourced online:

1. Copywriting

Copywriters write copy for advertisements and other promotional pieces such as web page content, sales pages, brochures, white papers, and even jingle lyrics. Through their choice of words, copywriters persuade readers to take action which may include subscribing, buying a product, or visiting a restaurant or store. Copywriters often specialize by industry or type of work. You can find copywriters who stick to writing for retailers as well as copywriters who write jingles for a wide variety of companies. Know your preferences and requirements before seeking out the help of a professional to get the best person for the job.

Outsourcing has risks, but the pros outweigh the cons. Read more in... Need Writing Services? Outsource That.

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2. Website Content

Website content is often used to persuade readers to subscribe or take another action such as buy, download, or share. This is an important writing task because it’s one of the most effective ways that organizations meet their goals. When people land on your website, it means they are already at least semi-interested in your business or product. It’s important to take advantage of the situation and prompt further action that can put you closer to meeting your goals. You can hire a website content writer who has worked in a wide range of industries, or you can hire a writer who specializes in your niche or business area.

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3. Blogs and Articles

Many writers who offer their services online specialize in writing blogs and articles. This type of writing requires skills that go beyond language and grammar. Blog and article writers need to be expert researchers, and they need to be able to verify facts and pull their information from credible sources. You definitely don’t want to work with someone who can’t conduct thorough research. This can leave you with material that is inaccurate, outdated, and even dangerous.

Unprofessional writers can also make mistakes that cause irreversible damage in other people’s lives, and the blame falls on the person or business who hired them. For instance, imagine you want to publish an article about herbs and their benefits. Many herbs are toxic and can cause illness, or even death. If your writer doesn’t conduct his research properly, you could end up recommending the consumption of poisonous plants.

You can hire a content writer who has worked in a wide range of industries, or someone who specializes in your niche

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4. Product Descriptions

Product descriptions are an essential part of any business that sells products or services. How else are people going to know what they’re buying? Product description writers typically work by niche or industry, and they need to have some basic knowledge of the products they are describing to the public. It’s especially important to work with someone who specializes in your area when the products are complex or technical. On the same note, if you’re selling something simple that doesn’t require a detailed description, you want to hire someone creative who can embellish your product and make it seem more desirable.


Writers are necessary for a wide range of tasks, and it’s unlikely that anyone can run their business or organization without the help of a writer at some point. The benefits of outsourcing your writing tasks online include cost and time savings, ease of access to expertise help when you need it most, flexible providers, and more control over your writing projects. Writers specialize in a variety of skills and areas of expertise including copywriting, website content, blogs and articles, and product descriptions. You can hire a different writer for each of your individual projects to get the highest quality outcome.

We hope that this overview has piqued your interest for considering whether online outsourcing is right for you. If you're ready for the next step, check out our books and the many​ freelance marketplaces to explore how freelancers can help.

If you liked this article or have anything to say about any of the points made, please leave a comment below, we would love to hear your views. Thank you.

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  • Steven B says:

    Yes, writing seems to run through everything doesnt it.

  • Lia Hood says:

    Writing services are very essential for any kind of business organization.

  • Paulina Nielsen says:

    Writing is the most easiest thing in outsoucing works…I think anyone can do this who wants to make some money online✌

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